2010 SUMMER PROMO
Summer promotion was divided in 3 phase.
The concept following by Starbucks Japan seasonal promotion products, included Strawberry, Lime, mango, frappuccino and other Summer mood collections. They proposed by keeping same style illustration artwork for all cups as series. The illustration insert applied on PET film, combined with the opaque colour liner, and glittering outer. Picked PANTONE colours to relate to the products, it gave the artworks combine with 3 layers effect, light up the cups suddenly.