AUNT STELLA'S
BRANDING RENEWAL

Client

Aunt Stella's

In view of the brand Aunt Stella's dedication to homemade Baking, The brand concept used aunt's herself as logo image, her warm image communicates simplicity and humanity; their purity is transmitted not only to the brand, also to the product. She symbolises this brand, sharing her cookie recipes, also emphasises handmade/homemade cookies as a significant product, conveys true to the material, happiness, delicious. In addition, represent brand handmade spirit a series of artfully drawn and stitch motifs adorn the seasonal sleeve apply on base boxes, while the products are highly regarded thanks to the exclusive images.

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