Branding, art direction, for Bureau Atmosphere, Bureau Atmosphere is a digital event agency service for advertisement digital branding solution experiences in Shanghai. Specialising in assisting ad agency, or other needs, which enhances the event, arts, space creation deeper experience.
Most of client calls them "BA" for short, therefore I reformulated with two letters to create a sense of space, use geometric figures to create the image of a loudspeaker. Which it also can connect to the slogan “POSSIBILITY -BE The BEST STORY-TELLER”. In additional creat digital pixels sense of logotype, giving the essence of corporate brand personalities. It metaphors BA has great Endless possibilities to make everything happen.